Good Strategy is the key to the success of Integrated Marketing. It’s not about doing more but doing the right things in right way, at right time i.e., blending customer opinion with marketing, it was previously called as pipeline engineering.
Taking customer-centric approach to marketing, all customers oriented functions within an organization need to be integrated. Integration is a better way to overcome fragmentation. Steve McKee’s Statement “To fight off fragmentation effectively, everything you do attract, convert, retain, and engage your customers should be integrated.” Seems so actual and true.
Let’s make a sure understanding of Brand. Brand is nothing but knowing about the customers and relating to our products. So let us look into few of the most beneficial tips for small businesses to promote your branding.
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